Jordan Younger

Jordan Younger is the blogger behind the #realness-based wellness and lifestyle blog, The Balanced Blonde. Even though her life is deeply rooted in the Internet, she strives to spend a lot of time OFF screen teaching yoga, connecting with her readers and listeners at her in-person events, and soaking in time with the ones she loves most. You can check out her yoga class schedule here!

Beyond the blog, she is the creator of the SOUL ON FIRE podcast, where real conversations meet wellness, spirituality, HIGH VIBES and authenticity. Jordan is also the author of eating disorder recovery memoir Breaking Vegan and of the Soul On Fire Yoga ebook.

Jordan has emerged as a leading voice in the wellness space due to her authenticity, unique voice, passion for all things wellness, and her relatability. When she isn’t caught up in writer-blogger-land, you can find her on the yoga mat, snuggling with her kitten, making a mean green smoothie in the kitchen, podcasting because it’s her obsession, and training for the occasional half marathon.

 

Oh, and she’s a Snapchat addict, so you can follow her life with username @jojoyounger if you like to stalk! (She sure does.) And, this blog happens to be Jordan’s entire life, so stay a while, have some fun, and share any suggestions you might have!

LOVES

01 :
RELAXATION
Extremely long bubble baths, and reading a good book in said bubble bath.
02 :
SUMMER
Juicy strawberries by the pool in the summer.
03 :
TEA
Vanilla, cinnamon, and coconut flavored teas.
04 :
SUNDAYS
Farmer’s market Sundays with my loves.
05 :
TROPICAL
Anywhere tropical. Especially Maui.
06 :
HAPPY SOUL
Spending inordinate amounts of time with people who make my soul happy.
07 :
YOGA
Epic sweaty yoga seshes.
08 :
RUNNING
The adrenaline high I get from a long run or a super tough workout.
09 :
MY KITTEN
Cuddling with my kitten at all hours of the day.
10 :
WALKS
Long walks that start before the sun sets and end when it’s dark outside.

The Brand

faqs

01 : How did you get the opportunity to write a book?


I had a leg up, because my blog made my writing visible to the world in a way it simply would not have been otherwise. But notice how I say “leg up” versus “I was really lucky,” or “It just happened,” because that’s not the case. I worked really hard to grow my blog and get my writing seen. I put in the hours, every single day, even when my blog was brand new and I only got a handful of readers to the site. I was consistent, authentic, and honest when the easier thing to do would have been to shy away from complete honesty because my life (and therefore my blog) got really complicated and controversial there for a while.

 

My radical honesty is what drew my agent Sarah Passick in, when she stumbled upon an article about my transition from veganism to a non-vegan life. She believed in me, and she gave me a chance to write a book proposal and tell my story. We sold the proposal to a publishing company that also believed in me, and then I was on the road to writing a full-fledged memoir! My book is out now, and it’s hands down my most cherished project to date. I want to write more and more! There’s something about having your words in print that means the world to a writer.

 

Writing books is what I’ve wanted to do since I was 5 years old… What can I say? It’s in my blood!

02 : How did you come up with the idea for TBV Apparel?


TBV Apparel was a daydream of mine that eventually turned into reality because one day I decided I wanted to get it out of my head and make it happen. I called my friend Tynan Daniels who had a t-shirt printer and made great designs and told him about my initial ideas. In the beginning, we hardly knew what we were doing. We set up huge photo shoots with all of our friends, and I just posted about the line on social media as much as I could.

Since then, the line has evolved and changed a lot. I wouldn’t have been able to do any of it without Tynan and our other business partner Cole Arutian. We are a team, and we have a united vision to bring comfy, stylish, good vibe clothing to our customers; something that will empower them to live their happiest and healthiest lives. We have so much fun with it, and the line is in the middle of going through a massive rebrand! Stay tuned!

03 : What site do you host TBV Apparel through?


We host our store site through Shopify, and I highly recommend it! If you are thinking about opening a store site for any number of products from clothing to jewelry to e-books to music (literally anything), it is the BEST of its kind. I highly recommend it. Use this link to sign up, and if you have any specific questions about it I am more than happy to answer them! I am all about YOU creating your own business, following your heart and bringing your passions to life… so I am ALWAYS here to help guide you in that direction!

 

What tips do you have for a new blogger? How did you get started blogging?

 

Ohhh, this is my absolute favorite question! You can check out my Top 5 Tips for Monetizing Your Blog, and I am currently working on a blogging eBook that you can email me to get on the preorder list for! Main tips: Blog because you LOVE the subject you are writing about and your passion will shine through. People love to read about anything when there is passion behind it. Take quality photos… there is a huge difference between a blog with kick-ass photos and a blog with blurry iPhone phones (guilty as charged in the beginning, trust me). Invest time, be consistent, and know that your continual efforts will help your blog grow. Also consider layout and title! I like simple, clean layouts and I’ve found that most successful blogs follow suit. A catchy title is what draws people in after all, so don’t overlook that aspect. And have fun with it, always!

04 : What tips do you have for a new blogger? How did you get started blogging?


Ohhh, this is my absolute favorite question! You can check out my Top 5 Tips for Monetizing Your Blog, and I am currently working on a blogging eBook that you can email me to get on the preorder list for! Main tips: Blog because you LOVE the subject you are writing about and your passion will shine through. People love to read about anything when there is passion behind it. Take quality photos… there is a huge difference between a blog with kick-ass photos and a blog with blurry iPhone phones (guilty as charged in the beginning, trust me). Invest time, be consistent, and know that your continual efforts will help your blog grow. Also consider layout and title! I like simple, clean layouts and I’ve found that most successful blogs follow suit. A catchy title is what draws people in after all, so don’t overlook that aspect. And have fun with it, always!

05 : I thought you were vegan! What happened?


I was vegan for almost two years, and in June 2014 I decided to begin experimenting with my diet. I have suffered from undiagnosed stomach problems my entire life, and for a long period of time eating a plant-based diet helped me feel my healthiest. After eating plant-based for a little over two years I started to feel less satisfied from the diet, and eventually started ignoring my body’s cravings and internal cues to try other foods. Because I was so dedicated to my vegan label, I wasn’t willing to change. I then learned that I had developed orthorexia, and started to reincorporate different foods into my diet. You can read all about my transformation here.

06 : You don’t seem to eat processed foods, bread or pasta. Why is that? Are you plant-based?


I avoid processed food whenever possible, because it’s really not even food! It’s total junk. I eat food that fuels me and makes me feel good, and usually processed foods do not fall into that category. However, I am not as rigid as I used to be… and if a yummy cup of fro-yo with toppings is calling my name once in a while, I don’t restrict myself!

07 : What are your go-to snacks?


I always carry nuts with me (dry-roasted almonds and walnuts are my favorites!), bars like Quest Bars and Kind Bars when I need a little protein pick-me-up, nut butters, veggies with hummus and fruit like a banana or apple.

08 : How often do you exercise, and what forms of exercise do you do?


Exercise is one of the most important aspects of my life, and without it a healthy diet really doesn’t get the chance to do its job. With exercise it’s important to find what works for you, because if you don’t enjoy it there’s a strong chance you will be more likely to talk yourself out of doing it. I’ve found what works for me is a combination of yoga and running – I practice yoga just about every day, and I ran the LA Marathon for the first time in February 2016 and now running has me totally hooked!

09 : How should I get started training for a marathon or half marathon?


First of all, GO YOU. Training for a long distance run has got to be one of the most exciting, accomplishing, and rigorous (yet awesome) things we can do physically. I don’t know if I would have had the motivation to train for my first marathon without having a coach or a team. If you think you would be able to buckle down and train without a team/coach (I’m talking 20 mile runs on the weekends!), then there are a lot of great programs you can follow — I like Hal Higdon’s a lot. Personally, I liked having the energy, motivation, and accountability of having so many others around me training for the same goal.

 

But beyond that, my advice is to just get STARTED! Start with 30 minute runs outside every other day to get your body used to that type of exercise and movement. Don’t advance until you feel fully comfortable — slow and steady. Give yourself time. Sign up for a 5k to get yourself used to the racing process. Then a 10k, and maybe then a half marathon. Eventually, you’ll probably fall hardcore in love with running. It’s a thing, it happens

10 : Where do you grocery shop?


Farmer’s markets are the best place to get fresh, local fruits and vegetables at an affordable price, and it is great to support local farmers and steer away from genetically modified fruits and veggies. I am a MAJOR Whole Foods addict (guilty!), and I would say they definitely have the best selection of vegan-friendly snacks, protein powders, tofu and tempeh products, powerbars, etc. Trader Joe’s has a lot of that too but not quite as much. In NYC specifically, I also love Integral Yoga Market, Westside Market, Citarella and LifeThyme Natural Market. In LA, Erewhon all the way.

11 : What type of blender do you use?


I use a VitaMix 5200 Series. It is pretty heavy duty and it definitely gets the job done. You can make your own nut milks, nut butters, raw desserts, veggie soups and more. It can grind down just about anything. For simpler recipes I use a NutriBullet. I use it for recipes like oats, smoothies and thinner soups because it WAY eliminates cleanup — you can use the main part of the blender as a cup!

12 : Have you ever fallen off the wagon with eating healthy and gotten discouraged? What did you do to re-motivate yourself?


100%. I’m human. I have definitely had times where I have let myself go and have had to restart the health and fitness journey. Health is such an ebb and flow, even when we feel like we have found something to stick to. The first step to getting re-motivated is to learn not to beat yourself up too much about the choices you’ve been making. Having negative thoughts about the way that you look and the way that you feel about your body usually lead to more negativity, and feeding those negative thoughts with foods that are not so good for us. If you focus on loving yourself, forgiving yourself and trying to listen to your body so your body can tell you what it needs / what is wrong, then you can fuel it in the the proper way.